Ads on Pinterest can help you sell products. 83% of weekly fashion Pinners have made a purchase based on seeing fashion Pins from brands. 35.5 million Pinners engage with fashion content. So, are Pinterest ads worth the effort? The short answer – for the right eCommerce brand – is most definitely!īonus: Important Pinterest Fashion Stats for Clothing Stores Using the right ad type for their brand, market, and objective. Focusing on the digital marketing platform as a whole, like you would with other platforms such as Instagram and Facebook. Their campaign also resulted in a 65% higher average order value. To give you just a taste of its potential: After their Pinterest campaign, 90% of Jonas Paul Eyewear’s website traffic came from Pinterest. However, it doesn’t stop there – Pinterest PPC is well worth the effort of testing it as part of your overall eCommerce marketing strategy. Pinterest has a lot of potential for online store owners: from increasing reach and conversions and boosting organic marketing efforts and SEO to taking your store blog and content marketing strategy to pro level. They were paying 23 cents for every click on their ads on Twitter versus 45 cents a year ago, according to Kinetic’s stats.When it comes to Pinterest ads for eCommerce, the number one thing you should consider is how Pinterest fits into your overall marketing and SEO strategy. Cost per view on videos averaged 10 cents with some verticals as low as 5 cents, putting it on par with Facebook costs, Kinetic said.Ĭosts per engagement fell almost 50 percent for Twitter advertisers, too. Kinetic Social also looked at Twitter’s numbers for the quarter and said that costs on video are coming down on that platform as it matures its offering. 
Martin said brands shouldn’t be repurposing straight TV content for the digital video, either, something that too many brands often do and expect good results. Or they get to the point in 3 seconds or less to account for fast-scrolling. “So you have to be precise.”īrands and agencies are tweaking their creative templates to fit the platforms, like telling brand messages without sound, because autoplay video is mute.
“That means, OK, we’ve got 15 seconds or 12 seconds or whatever it is to tell a story,” Martin said. The length of the creative is an important measure for the creative community, wrestling with what works best on digital video, according to Martin. It also found that shorter videos - those in the 15- to 30-second range - have higher completion rates. Autoplay videos in Facebook’s mobile News Feed have higher click-through rates and lower costs than desktop, Kinetic’s report said.
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